NorthernArt
is a new community initiative from Northern
Rail that aims to divert young people from
anti-social behaviour such as graffiti into
art-based activities that will benefit themselves
and their local community.
NorthernArt
encourages young people to send their 2D artwork
to www.northernartzone.net where it will be showcased
in an online gallery for all to see.
Northern
Rail is pioneering the use of the artwork on
posters, corporate literature and eventually
the exterior of trains.
Other
organisations and companies will also have the
opportunity to access the artwork for use on
publicity materials as long as they credit the
artist with their work.
As
part of the NorthernArt initiative, Northern
Rail unveiled a giant work of art – The
NorthernArt Big Picture at the National Railway
Museum in York.
The
Big Picture measures 4.5 by 6.6 metres and is
made up of 345 individual pieces of artwork,
which when viewed from afar, form one large image
depicting scenes from across Northern Rail’s
network.
The
artwork was produced by students at primary and
secondary schools in the North of England and
some of them were on hand at the unveiling. The
Big Picture will form part of a growing display
in the Great Hall at the National Railway Museum,
York for a period of 12 months and will potentially
be seen by some 750,000 visitors.
Unveiling
the Big Picture, Heidi Mottram, Managing Director,
Northern Rail said: “NorthernArt is a powerful
addition to our ongoing programme of work within
schools and local communities to discourage young
people from crime and anti-social behaviour on
the railways. Through NorthernArt we aim to encourage
a feeling of self worth in young people by showcasing
their artwork and giving them the recognition
they deserve.”