The Serco Integrated Transport team and consultants Community Partnership Solutions CPS ) have been awarded the Serco Pulse Award for their work in developing the most successful Cub Scout programme in the history of the Scout Association.  

Currently over 81,000 Cub Scouts have been awarded the Serco Personal Safety Badge, developed on behalf of Serco by CPS.   

A combination of developing a factual information pack together with personal interaction with railway employees and officers from the British Transport Police has made this unique rail safety initiative the best in the world of scouting.  

CPS have now been awarded the contract to deliver similar programmes on road and water safety on behalf of Serco and the Scout Association.

Personal Safety Badge launched by Scout Association and Serco

The Personal Safety Badge sponsored by Serco was launched at an event held at St. Pancras International Train Station in London where over 30 Cub Scouts met Secretary of State for Transport, Geoff Hoon MP.

For the official Scout badge launch video
click here.

The Personal Safety badge resource pack and associated activities not only help young people to learn about the dangers and consequences of railway crime, but importantly show them how to travel safely on our railways. 

The badge programme also offers a unique opportunity to engage with train companies and the police at a ‘grass-roots level,’ and addresses the victimless crime mentality often adopted by young people committing the offences.

Over 42,000 Personal Safety badge resource packs have now been requested, making it the most popular Scout programme available.

9 year old Jade Clapham, a Cub Scout from the 100th St. Pancras Group, said: 'It’s been brilliant doing our Personal Safety badge! We’ve learned loads of things about how to act safely on a train and about how to help other people. My favourite bit was when we went to see our local station and met the train driver!'

Nick Brown from Serco said: ‘Serco is thrilled to be working alongside The Scout Association in developing the new Personal Safety badge.

Rail safety amongst young people is a hugely important issue for everyone who uses UK rail networks. A vast number of accidents can be reduced through educating young people about how to act around our railways, as well as the consequences of trespassing on tracks’.

Secretary of State for Transport Geoff Hoon said: 'The vast majority of passengers travel safely on our railways every day, but a small minority, young and old, act irresponsibly and can be a real danger to themselves and others. That is why I am delighted that the Scouts are spearheading this brilliant initiative to show over 100,000 young people how to travel safely by train, and to act in a responsible way when they visit their local train station.'

Local TV and Radio stories about the launch of the new Serco badge. Click links to view/listen.

ITV Central west

ITV Central East

BBC Radio Nottingham